Marketing 202: Beyond the Basics and Into Profit Targeted Overdrive
Room 2
1:00 pm – 1:40 pm
Have you ever said to yourself, “We do Facebook… We do radio… We do coupons… but it doesn’t seem to do much for our business.” This session is for people who know what the tools are, but want to take them to the next level. The panel will discuss the importance of a creative marketing strategy that leverages the power of data, messaging, microtargeting, and a mix of traditional and digital outbound marketing formats that are proven to bring customers in your actual (or virtual) door.
Speakers:
Sally Cooper Smith, Cooper Smith & Company