Marketing 202: Beyond the Basics and Into Profit Targeted Overdrive

Room 2

1:00 pm – 1:40 pm

Have you ever said to yourself, “We do Facebook… We do radio… We do coupons… but it doesn’t seem to do much for our business.” This session is for people who know what the tools are, but want to take them to the next level. The panel will discuss the importance of a creative marketing strategy that leverages the power of data, messaging, microtargeting, and a mix of traditional and digital outbound marketing formats that are proven to bring customers in your actual (or virtual) door.

Speakers:

Sally Cooper Smith, Cooper Smith & Company

With 26-years of experience owning the marketing and brand-strategy firm, Cooper Smith & Company, Sally specializes in coaching entrepreneurs how to harness their stories to grow their revenue, out-pace their competition, and withstand tough economic conditions and growing pains. Her agency’s work has received numerous regional and national awards and been published internationally by Logo Lounge, PIE Books, and Communication Arts, Graphis and Studio magazines. Ms. Cooper Smith is a graduate of Iowa State University, where in 2011 she was granted their prestigious lifetime Design Achievement Award. Adam Feller, Avidity Creative

Adam Feller is the host of The Food Business Podcast and owner of Avidity Creative, a branding and design agency specializing in the food and beverage industry where they use targeted strategy to build brands for attracting and retaining customers for their clients. He has been honored as Ad Pro of the Year for his expertise by AAF of Des Moines and has award winning work as recognized by the American Advertising Awards, Art Director’s Association of Iowa and LogoLounge Book 11.